Privacy Policy

01 Who We Are

This Privacy Policy applies to Rida Digital Solutions FZE, a company registered and operating in the United Arab Emirates, with its principal office at:

When we refer to "we", "us", or "our" in this policy, we mean Rida Digital Solutions FZE. When we refer to "you", we mean any individual who visits our website, contacts us, or uses our services.

02 Information We Collect

We collect information in three ways: information you provide directly, information collected automatically, and information from third parties.

We do not collect sensitive personal data (such as health, biometric, or government ID data) through our website or services.

03 How We Use Your Data

We use personal data only for legitimate business purposes. Specifically, we use your information to:

• Respond to enquiries, consultation requests, and contact form submissions
• Provide, manage, and deliver our digital services to clients
• Process invoices, payments, and maintain financial records
• Communicate project updates, reports, and service-related information
• Send marketing communications where you have opted in or where a legitimate interest exists
• Improve our website, services, and user experience through analytics
• Comply with legal obligations and regulatory requirements
• Prevent fraud, enforce our Terms and Conditions, and protect our legal rights

04 Legal Basis for Processing

We process personal data under the following legal bases, in accordance with applicable UAE data protection laws:

• Contractual Necessity: Processing required to provide services under a service agreement or proposal
• Legitimate Interests: Processing necessary for our business interests, such as responding to enquiries, improving our services, and marketing to potential clients
• Consent: Where you have given explicit consent, such as subscribing to our newsletter or opting in to marketing communications
• Legal Obligation: Where processing is required to comply with applicable laws, regulations, or court orders

Where we rely on legitimate interests, we have assessed that our interests are not overridden by your rights and freedoms as a data subject.

05 How We Share Your Data

We do not sell, rent, or trade your personal information. We may share your data with trusted third parties only in the following circumstances:

• Service Providers: Trusted partners who assist in delivering our services, such as cloud hosting providers, CRM platforms, email service providers, and analytics tools — all bound by data processing agreements
• Technology Platforms: Where required to manage your campaigns or projects on platforms such as Google, Meta, or other advertising networks
• Professional Advisors: Lawyers, accountants, or auditors where required for business operations or legal compliance
• Law Enforcement / Regulatory Authorities: Where required by applicable law, court order, or government authority
• Business Transfers: In the event of a merger, acquisition, or sale of our business, subject to appropriate confidentiality protections

All third parties we work with are required to handle your data securely and in accordance with applicable data protection laws.

Third-party tools we commonly use include:

• Google Analytics / Google Search Console — website analytics
• GoHighLevel (GHL) — CRM and client management
• Meta Business Suite — advertising management
• WhatsApp Business — client communications
• Accounting and invoicing software

Each of these tools operates under its own privacy policy and terms of service.

06 Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyse site performance.

Types of cookies we use:

• Strictly Necessary Cookies: Required for the website to function correctly. These cannot be disabled.
• Analytics Cookies: Used to collect anonymous information about how visitors use our website (e.g., pages visited, time on site). We use Google Analytics for this purpose.
• Marketing Cookies: Used to track visitors across websites and display relevant advertising. These are set by third-party advertising platforms.
• Functional Cookies: Remember your preferences to personalise your experience.

You can control cookie preferences through your browser settings. However, disabling certain cookies may affect the functionality of our website.

07 Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Our general retention guidelines are:

• Client data: Retained for the duration of the client relationship plus 5 years for legal and financial record-keeping purposes
• Enquiry and contact form data: Retained for up to 2 years if no engagement is initiated
• Marketing data: Retained until you unsubscribe or withdraw consent
• Financial records: Retained for a minimum of 5 years in accordance with UAE commercial law
• Technical / analytics data: Retained for up to 26 months (as per Google Analytics default settings)

When data is no longer required, it is securely deleted or anonymised.

08 Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it from unauthorised access, loss, misuse, or disclosure. These measures include:

• Encrypted data transmission using HTTPS/TLS protocols
• Access controls and role-based permissions for internal systems
• Secure cloud hosting with reputable providers
• Regular security reviews and software updates
• Staff training on data protection and security practices
• Strict data access policies — data is accessible only on a need-to-know basis

However, no method of electronic transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. In the unlikely event of a data breach that affects your rights, we will notify you as required by applicable law.

09 Your Rights

Depending on your location and applicable law, you have the following rights regarding your personal data:

To exercise any of these rights, please contact us at info@ridadigital.ae. We will respond to all valid requests within 30 days. We may need to verify your identity before processing your request.

10 Third-Party Links

Our website may contain links to third-party websites, social media platforms, and tools. These external sites have their own privacy policies which we do not control and are not responsible for.

We encourage you to read the privacy policy of any third-party website you visit. Clicking on a third-party link from our website does not mean we endorse or accept responsibility for that site's content or privacy practices.

11 Children's Privacy

Our website and services are not directed at children under the age of 18. We do not knowingly collect personal data from anyone under 18 years of age.

If you are a parent or guardian and believe that a child under 18 has provided personal data to us, please contact us at info@ridadigital.ae and we will take steps to delete such information promptly.

12 International Data Transfers

As a UAE-based company, your data is primarily processed and stored within the UAE. However, some of the third-party tools and platforms we use may store or process data in other countries, including the United States and European Union member states.

Where data is transferred internationally, we ensure appropriate safeguards are in place, including:

• Contractual clauses with third-party processors requiring compliance with data protection standards
• Use of service providers who are certified under recognised data protection frameworks
• Ensuring transfers are only made to countries with adequate data protection standards

By using our website or services, you acknowledge and consent to the potential transfer of your data as described above.

13 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. The updated version will be published on our website at ridadigital.ae/privacy-policy/ with a revised "Last Updated" date.

We encourage you to review this policy periodically. Where changes are material, we will notify active clients by email. Continued use of our website or services after the effective date of any changes constitutes acceptance of the revised policy.

14 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact our data privacy team: